I ran a quick ROI in my head and it was a no-brainer.”Įven though he was confident in the process, Cameron came in with concerns. I liked Tucker and Zach, I liked the model, and I knew what would happen after I wrote three books. Cameron trusted Scribe, but he still had doubts.Ĭameron met Scribe cofounders Tucker Max and Zach Obront at Mastermind Talks, and as he learned about their process, he saw a solution he wished he’d had four years earlier.īy the end of the conference, Cameron had signed up to write three books with Scribe. He knew there had to be an easier way to write his next two books. The process nearly ruined book writing for Cameron.Ĭameron took a four-year break after Double Double was finished. I had six chapters done and knew the other 12 I wanted to include, but I could no longer find the time to record my thoughts.” It was all these details I didn’t care about, other than wanting them off my plate. When CEO Bobby Harris brought this complaint to Cameron, he laughed. Meetings Suck originated from Cameron’s work with one of his clients, BlueGrace Logistics, whose employees were fed up with meetings they felt were pointless. The inspiration for Cameron’s third and fourth books- Meetings Suck and Vivid Vision-came from the same place of wanting to help people who were suffering. Cameron wanted to help business owners solve their problems. He does it because he knows the pain of feeling like you’re dumb, even though you know you’re not, and he doesn’t want entrepreneurs to feel that way about their culture. The results speak for themselves-four of the companies Cameron coaches were named the top place to work in their country-but Cameron doesn’t do the work simply for the glory. Culture is built on alignment with a vision and getting all the right people into the organization so you can build a cult-like environment.”
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“A lot of companies feel like culture is all the free stuff you give employees.
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